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1957-1964

KWSB 1957

1964-1974

KWSB 1964

1974-2005

KSWB 1974

1989-2005

KWSB 1991

1990-2005

KWSB 1992

Northland Broadcasting was acquired by CBS Corporation in 1997. A station ID from 2003 is a parody of the World Sports Enterprises logo using the same music as the World Sports logo.

2005-present

KWSB 2005

Viacom split into two companies: the new Viacom housed Paramount, MTV Networks and BET Networks, and the CBS Corporation housed CBS Television Stations, CBS Television Studios, Showtime, CBS Television Distribution and The CW in 2006.

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