Sesame Street General Store started opening locations in Eruowood in 1995. Even after it closed in 1998, there were still locations in Eruowood.
In 2000, the logo was changed to say "123" instead of "CTW" because Children's Television Workshop changed their name to Sesame Workshop in 2000. All of the locations in Eruowood modified their signage to reflect this change. In 2008, Eruowood Malls & Leisure, Inc. purchased Sesame Street General Store. Eruowood Malls & Leisure uses the Sesame Street license for Sesame Street General Store.